floating house - Airbnb 2015
Celebrate a law change
We were posed with a problem - how do you make a rather dry law change in the UK something people (and press) wanted to talk about.
The solution - float a house down the Thames.
We worked with TBWA to design and build a Pixar-esq house in the style of an iconic Primrose Hill home to brighten up a gray week in May.
welcome aboard
The house was a fully functioning single storey home, with bedroom, bathroom and living room - kitchen, complete with steering wheel. We ran a competition to win a night in the house, and before the stay docked it along the river for a week for influencer and press events, and a celeb party.
We certainly gave London a lot to talk about, with over 300 press articles.
